Vietnam remains AEON's second most important market in its medium- and long-term strategic plans.

Retailers compete primarily on price, product quality, brand reputation, consumer confidence, multichannel distribution technology capabilities, and speed and delivery.

Many of Hanoi’s specialties meeting AEON’s standards are sold through the Japanese retailer’s distribution channel.

In the next 10 years, Vietnam will position itself as a major supply for global retailers in the Southeast Asian region.

Vietnam’s exports to Japan via AEON in 2020 are set to reach US$500 million and can potentially rise to US$1 billion in 2025.

The fair will take place at AEON Mall Long Bien and AEON Mall Ha Dong from November 5 to 9, and between November 19 and 23, respectively.

Hanoi’s authorities are expected to issue construction permit for the project in a near future.